F.O.R.C.E. Formula™ for Business Transformation

Join Me... And I Will Guide You To Create a Plan To Transform Your Business In As Little As 6 Weeks… Even If You Don’t Have a Clue How to Do it!

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Have you ever wondered how to grow your business on your terms? Do you find yourself looking at your financials and wonder how to stop losing customers, employees and/or money. Have you gotten to a place where you have to find a way "Now" so you don't end up bankrupt this time next year? Or perhaps you have built a business which is giving you everything you want – except for the FREEDOM you truly desire. Let's suppose you've said "yes" to one of these situations... Meet Carol Wain.

Carol Wain a performance improvement specialist, guerrilla marketing practitioner and a joint venture broker. Carol Wain created the F.O.R.C.E. Formula™ to give you up-to-date creative, unique, innovative and resourceful suggestions along with good old-fashioned business principles to help you to transform your business.

F.O.R.C.E. Formula™: Online Education gives you the tools to look at your business from a different perspective so you can transform it.

Transforming your business is easier than you think

  • Add a Zero

    You can Add a Zero to your revenue and profit

  • Stop the Bleed

    You can Stop the Bleed

  • Turn your business around

    You can Find a Way to turn your business around

  • Achieve Freedom

    With today’s technology and new working habits, it’s possible and more accessible than ever before.

When I created F.O.R.C.E. Formula™ I had all of these transformation scenarios in mind because I have experienced them personally. I decided to share my life and business experience with you in order to help you transform your life and career through this online education. Work with me to start seeing results in both your business and personal life.

The F.O.R.C.E. Formula™ is practical, authentic, achievable, results-focused and transformational. It truly is unlike any other program – anywhere. It is available in a variety of formats – from this home-study education to workshops, 1 to 1 consulting, guided online education, retreats and the ultimate – a year-long MasterMind / Mentoring program.

I use the S.U.P.E.R. Reinvention Process™ technique to help to

  • Stop doing what no longer works for you (or at least commit to stopping)

  • Understand (how you got here, where you want to go, how to get there and what you have to work with)

  • Plan

  • Execute your plan

  • Readjust as necessary

I guide you to use the best tools and strategies from a large business perspective while you maintain the flexibility of a small business. I will help you to think differently in order to look at your business from all perspectives and transform it. You will receive creative, unique and resourceful suggestions that come with good old-fashioned business principles.

This is not a typical business course. Unlike other business courses it:

  • Gives you practical suggestions rather than theory which leaves you wondering how to implement it.
  • Recommends both new-economy and old-school strategies and techniques to increase your profit while nurturing relationships.
  • Doesn’t require you to buy expensive tools to achieve your goals.
  • Focuses on different areas of your business, while considering the impact to your business as a whole.
  • Offers you a great start to transform your business with both immediate and long-term sustainable results.
  • Challenges you to shake up the status-quo, leverage what you’ve already built, optimize the potential of your employees, innovate and ultimately create a strong and sustainable business which positively impacts the lives of those in and around your business.

How does it work?

The F.O.R.C.E. Formula™ tackles 5 key areas ripe for reinvention. Each area covers five elements and each element has 5 questions or activities. In total there are 125 thought-provoking recommendations and suggestions to transform a business.

Foundation | Operations | Reach | Customer Experience | Employee Experience

No need to get overwhelmed though – while each of the suggestions is useful you choose which are most relevant to your business. You can take one Module, all five Modules or any combination of Modules as they all stand alone Modules. However, together they are INCREDIBLY POWERFUL! And they will guide you to transform your business — when you follow the recommendations which make sense to your particular business and take action.

F.O.R.C.E. Formula™ Foundation

Do you need to get a better handle on where you are now, how you got here, where you’d like to be and what you need to get there? The answer is usually a great big “Yes”. That's why I created the first F.O.R.C.E. Formula™ module called Foundation. It is designed to get you started. I will guide you to create a plan to transform your business in as little as 6 weeks.

In this module you answer the questions:  Where am I / Where is the business?  How did I get here?  Where do I want to go?  What do I have to work with?  How do I get there?

The 5 elements within the Foundation Module are:

F.O.R.C.E. Formula™ Foundation

  • Leadership Alignment
  • Business Differentiation
  • Business Model(s)
  • Reputation
  • Financial Metrics

If you want to take your business to a new level – a level you have been unable to achieve so far – you need to take a look inside and see what is going on before making your plans.

You’ll discover:

  • How to structure your business for better alignment with your values, your passion and your purpose
  • Why it is critical to define your ideal lifestyle and your ideal day
  • Which of the Quadruplets of Discontent™ – the Victim, the Saboteur, the Hypocrite or the Fraudster – comes to play mind games with you
  • What you REALLY want for your business and your life and how close is it today
  • What you are tolerating and why tolerations are so detrimental to your success
  • Why it’s critical to have a clear vision and a clear mission – and why you need to share it
  • Which additional financial metrics to track for your business transformation
  • Why benchmarking customer engagement and employee engagement matters
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F.O.R.C.E. Formula™ Operations

F.O.R.C.E. Formula™ Operations

It’s never been more important to pay attention to How you operate your business. It’s  really important for you to understand what makes you tick, what you want for your life and the other questions posed in Foundation. The decisions you make, the processes you have, the efficiency you achieve, the strategies, your plans — these are the components of your transformed business' engine.


The 5 elements within the Operations Module are:

  • Systems and Processes
  • Decisions / Decision Making
  • Business Model (s)
  • Sales Machine
  • Sustainability

Are you operating in a way that is attracting the right people that aligns with your vision?  Have you created a business with policies and procedures which annoy your customers and make it difficult for your employees to achieve your vision?

You’ll discover:

  • How to take the feedback you receive from customers and employees and turn it into gold
  • Why systems are the key to consistency, leverage AND freedom
  • Which systems to focus on to create the best and fastest results
  • Ways you can include your employees so they are not only onboard with change but they also champion the change with enthusiasm
  • How to turn your sales process into a well-primed sales machine which attracts the right customers
  • Coming soon

F.O.R.C.E. Formula™ Reach

Are you creating an attractive business?  Are you attracting your ideal customers?  Are you growing your tribe of supporters – which includes customers, prospects, referral partners, joint venture partners, employees and prospective employees, vendors, investors and admirers? 

How successful are your current marketing activities?  Have you changed your marketing activities to keep up with the changes in the marketplace or are you still doing the same old things you’ve always done?

The 5 elements within the Reach Module are:

F.O.R.C.E. Formula™ Reach

  • Brand
  • Strategic Partners
  • Leverage Expertise
  • Digital Marketing
  • Relationship Leverage

You’ll discover:

  • How to leverage your expertise and the expertise in your business to become an INSTANT Subject Matter Expert
  • How to align yourself with your business and how to position yourself to attract who you want to attract
  • The power of a win-win-win strategic alliance and how to find great partners for your business
  • Why having a Signature Product increases perceived value and how to create and market it
  • The right way and the wrong way to use social media, email marketing and online marketing
  • The simplest way to organize your marketing activities and keep you on message and on track
  • How to correctly use the power of a mobile phone to increase your leads, sales and engagement
  • Why and how to use emerging media platforms to increase your exposure and attract new clients
  • Coming soon

F.O.R.C.E. Formula™ Customer Experience

F.O.R.C.E. Formula™ Customer Experience

Your customer experience is the only true differentiation between your business and that of your competitors. Think about it — you sell “Widget A” and your competitor sells “Widget A” too — apart from competing on price, what else can you do?  That’s right — make sure you add value and a great experience for your customers.


The 5 elements within the Customer Experience Module are:

  • Customer Insight
  • Customer Journey / Touch Points
  • Customer Appreciation
  • Creating Tribe / Community
  • Leveraging Customer Relationships

“Customer Experience is in every business decision” ~ Carol Wain

From the people you hire, your policies and procedures, your budget allocation decisions, the consistency of service, the quality of your product, through to the various marketing messages you create and all sorts of decisions in between.

If there is one sure-fire way to know that things are out of alignment it’s to take a look at what your customers are saying (or not saying) and doing (or not doing!)

The key to winning the customer “heart” battle is to consistently offer exactly what your marketing messages promise.

You’ll discover:

  • Why you must secret shop your own business – like an “Undercover Boss”
  • What really annoys your customers and how to resolve those issues
  • How to segment your customers so you can concentrate on providing the best experience to the customers you want to serve
  • How to leverage the great relationship you have with your customers to increase your profit
  • How to build a tribe in your local area and online
  • Why your customer journey must be conside
  • How to show your customers some “love”
  • Coming soon

F.O.R.C.E. Formula™ Employee Experience

Your employee experience  can make or break your business.  Moment by moment choices are made by your employee which impact your business. You have a vision and mission for your business.  You dream big.  You expect the best. You invest in creating just the right environment to serve your ideal customers. You need employees to help you bring your vision to life.

F.O.R.C.E. Formula™ Employee Experience

The 5 elements within the Employee Experience Module are:

  • Daily life
  • Opportunities
  • Recognition
  • Compensation
  • Training

What’s it like to have you as a boss?  Have  you stopped to find out?   

Have you shared your vision with your employees?  Do they know exactly what they HAVE to do and what latitude they have in delivering your vision?  Do they truly understand just how important they are to achieving your vision?

S.T.A.R.S. hire slowly and well; train using systems; coach; mentor and back-away so your employees can shine.  The result?  You don’t work as much – in fact you actually have time to have fun while also working on WAYS TO LEVERAGE  everything you’ve built so far – while your employees deliver your brand promise with each and every touch point they have with your customers.

You’ll discover:

  • Why understanding what the daily life of your employees will identify your opportunities to improve employee engagement
  • If you are giving your employees enough opportunities to keep them engaged
  • How to create an environment that attracts the right people to achieve your vision
  • Why you need to let go powerfully so you can do everything you want to do
  • How to share your vision powerfully so employees want to help you achieve your vision
  • How to hire the right employees
  • How to leverage your employees to generate more profit
  • Why recognition is so powerful and how to do it properly
  • How to retain great employees with training opportunities
  • Why your compensation must be fair and why incentives won’t work if it’s not
  • Coming soon

Each Module Also Contains

Although each Module stands alone, they all build upon each other and the best way to transform your business is to complete in this order.

  • 1 ½page business plan template
  • 1 page marketing plan template
  • Quarterly plan template
  • Marketing calendar template
  • Action plan template

What are you waiting for?  Invest in yourself, invest in your business — Reinvent Your Future!

30 Day Money Back Guarantee

You can test drive our online programs for up to 30 days. If you have done the work and you do not see the value you can request a refund.

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